Explosive traffic. It’s cool and all …
But what would you accomplish with beaucoups of traffic?
Although smashing a thousand hits can make you feel groovy, what’s left when the traffic’s gone?
If your site ain’t ready, nothin’.
But if you know the right steps, it isn’t tricky converting traffic into faithful readers and customers. To learn how, you need a mentor: someone who’s been through the fiery battles and knows what works. I know just the man.
They call him Derek Halpern.
I’ve kept it a secret, but Derek’s taught me everything I know about the Internet. How did I hear about Buzz Marketing (the best book you’ll ever read on marketing)? Derek. How did I optimize my email list? Derek. How did I build my first thousand subscribers so fast? Derek.
Derek’s the man.
Have you seen Social Triggers? That’s his blog. Signing up will be the easiest, smartest thing you do this week.
Okay, let’s get down to brass tacks. What has Derek taught me that will help your blog?
1. Get Rid of Every Social Media Link On Your Site
I forgot to tell you he’s radical.
When you display your Twitter and Facebook links in your sidebar, you’re kicking people off your site. This is dumb because email subscriptions are far more valuable than Twitter followers.
Instead, you should capture the email address and then promote social media to your list.
Your sidebar should have ONE call to action – to subscribe. I made this change at Two Hour Blogger and immediately saw a 43% subscription increase.
As Derek would say, “This works, heh.”
2. Add a Subscription Box to the End of Each Post
He’s got no scruples demanding the subscription early and often.
When readers finish an article, they’re looking for the next step. If you leave it to them, they’ll close the page. Instead, you should ask for a subscription. Jeff Goins has written an excellent article explaining how a subscription box boosted his subscription rate. I can’t tell you how many people have used mine.
3. Bump the Font Size, Up Cooler Images, & Spread It Out
He firmly believes you shouldn’t need glasses to read Social Triggers. The font is the most readable you’ll find anywhere this side of Zen Habits.
You’ve learned that better images increase traffic. Derek picks the best images, and I challenge you to do the same.
See how everything’s clear? There’s room to think over there, man. You should give your readers more elbow room. Dudes like that.
4. Beef Your About Page
All right, he partly stole this from Copyblogger, but great minds think alike.
The Social Triggers About page has three signup forms. The About page is your site’s most popular page; you don’t want to flush such a ripe opportunity. Sell your blog’s benefits and offer the subscription.
5. Introduce a Featured Box
I saved the best for last.
Derek’s proven that an above-the-fold, full-width opt-in box puts your list on overdrive. I ignored this technique until he did it at DIYThemes: they saw a 51.7% signup increase. Now I’m doing it, and let me tell you, it works.
Do This Stuff Right Now
Derek teaches these things at Social Triggers but it’s hilarious: some readers promise they’ll “immediately” change their blog but never do. Don’t make me laugh!
You don’t want to do that.