Two Hour Blogger

On Marketing and Writing

10 Rare But Simple Blog Tricks that Make You Look Like a Genius

Image of a Green Leaf

Have you noticed something?

It seems as though there are a dozen really powerful bloggers who control the Internet.

This group decides who becomes famous and who does not. They set the standard for what a well-designed blog should look like. They write the best copy and win the most subscribers.

And everyone knows it.

This group gets more attention in an hour than you do in a month of Mondays.

Whenever they check email, they have fresh messages. Imagine that.

Have you noticed how these rockstars are constantly manipulating their blogs? They seem in perfect control of each move they make. Whenever they publish something, their links work. Their email broadcast shows up on time. Their brand experience is otherworldly.

How do they do that?

You already know how to build a popular blog. You write guest posts. It is not that difficult to capture 89 subscribers from a single guest post and build relationships with celebrity blog owners – the inner circle.

But just because you are getting to know the inner circle does not mean you are one of them.

Guest posting is not enough. The CEO of a prestigious company was recently rejected at Pebble Beach Golf Links – not because he lacked the resources, but because he lacked the style.

How can you enter the inner circle with style?

1. Create a custom opt-in experience

Did you know that you control what page readers visit when they enter their email address and hit submit? The default page is invariably hosted by your email marketing service, but you can use your own page.

Why should you use your own page? Because double opt-in subscriptions can be confusing and you need to make it as easy as possible. The more you keep visitors on your site, the more comfortable they feel because they are seamlessly flipping through pages on your site – and not going to third party domains.

Is this a subtle change? You bet it is, but it enhances your brand experience. When visitors subscribe to Two Hour Blogger, they are greeted with a page at Two Hour Blogger. See how that makes you feel more “in” than a generic third party page?

You control the “success” page too – the page linked in the confirmation email. Make this as personal and fuzzy as possible.

Pro tip: Since access to these pages is highly specific, block these pages from search engines.

2. Hook brand-new commenters into subscribers

Persuading readers to comment on your prose is not easy. When they do speak their mind, you want to take advantage of their mood.

Invite them into your tribe. Since they are into you enough to comment, they will likely subscribe as well.

Download this plugin which takes first-time commenters to a URL of your choice. To continue my transparency, here is the Two Hour Blogger version.

Never be bashful when asking for a subscription.

3. Match your affiliate links with your site URLs

This is a tweak for the geeks, but it brings us closer to the cool kids and the inner circle.

Affiliate advertising is a great way to monetize your blog. With sites like ClickBank, Share a Sale, and Amazon, you can direct users to a product and earn a commission from the sale. The only problem is that it spits a fairly ugly URL. When folks hover over your link to see where it is taking them, it looks like a scrambled eggs mess – and does not inspire the trust you need.

This is where the simple URLs plugin comes in, developed by the Studiopress labs. This plugin enables you to make custom links for your affiliate marketing.

Once again, this increases brand awareness. Here is an example of a simple URL:

(Be sure to click that link and buy some stuff.) πŸ˜€

4. Change the default avatar in your comments

You probably already have a Gravatar so your picture appears each time you comment. But what about your readers with no avatar?

In your WordPress dashboard in Settings > Discussion, you can control the default avatar for those with no avatar. None of the options are exciting because all of them appear either generic or cartoony.

This is why you should use the Add New Default Avatar plugin. It allows you to use any graphic you want for your less-than-savvy commenters. Preferably, you want to use your logo (or something similar). To see this in action, check out the comments section in Two Hour Blogger’s recent book giveaway.

Nifty, is it not?

5. Use teasers on your home page, but do them the right way

You want to show off as many articles as possible on your home page. Teasers are a great way to do it, but you do not need special plugins or theme features to pull it off successfully.

By inserting <--more--> in your post, you can remove all the proceeding content from your home page while preserving it in the single post page. This keeps the HTML formatting intact (paragraph breaks, italics, pictures, etc.) and makes a killer teaser.

The problem is, just pasting <--more--> will make your “read more” link look like this:

[Read more…]

You can do better. By adding <!--more Read the rest… --> you will change the text to “Read the rest…”, or anything else you wish. My friend Derek Halpern likes to say “Click to Continue.”

Where should you insert this <--more--> element? On the same line as the paragraph you want to hide. This gives the “Read the rest…” text its own line on the home page while preserving the formatting on the post page.

This tiny change will make you look like a genius. Not very many bloggers know how to do this.

6. Sneak ahead of the SEO game

Google your high-ranking posts and observe what your meta description looks like. You may not like what you see.

As a friend recently pointed out, the meta description for our guest post mistake article (which gets over 130 hits/month) looked like this:

Mar 23, 2011 – The Guest Post Mistake You Can’t Afford. by Martyn Chamberlin 12 Comments. image of rope tied in a knot. Mistakes, mistakes. …

Not exactly showcase, huh?

From now on, you need to write a custom meta description for everything you publish. This is a cinch in the Genesis Framework.

7. If you have social proof, get dynamic about it

When people visit your blog, they like to know just how big you really are. There is nothing wrong with admitting your size.

Grab the Subscribers Text Counter which shows your Feedburner, Twitter, and Facebook numbers. This plugin is a ton of fun to play with and it increases your community atmosphere.

8. Turn your sidebar into a seductive magnet

Newcomers simply love perusing your content. It is similar to window shopping; they like to snoop around and decide if they should walk through the door or not.

You want to keep them around as long as possible. You want to put your best work before their eyes. You need a popular articles widget in your sidebar. Chris Pearson has the best tutorial I have seen on this subject.

Read about it there, and apply it to your blog today.

9. Protect your merchandise from greedy shoplifters

Do you have pages on your site that you only want certain people to access? Are you giving away an eBook that requires an opt-in? Do some of your pages contain premium content and downloads?

If so, make the pages password protected.

Between the “preview” and “publish” buttons you will see “visibility: public.” Edit this setting and give yourself a password. This keeps you from giving important pages crazy URLs so nobody can pirate them.

You will even see A list bloggers do crazy URLs to get around this. Password protection makes a lot more sense. It makes you look like a genius.

10. Edit the publish date to squeeze bucks and subscriptions simultaneously

This last trick is the geekiest and sneakiest of all.

Imagine you publish a rock solid article one day, and the next day you write why everyone should buy a certain product. When newbies visit your home page, your above-the-fold fodder will be promotional instead of informative – not exactly stuff that inspires subscriptions.

Suddenly, a power user tweets your content and your traffic goes out the door. Help! What are you going to do?

You change the publish date.

Convince WordPress that your latest article was actually published before your previous article, and it will believe you. It will switch the position of the articles.

Are you confused?

This article is WAY too long and I may have confused you a bit.

Open a dialogue in comments, and let’s talk about how to implement these tricks to your blog today.

After all, life is too short to not be a genius.

The #1 Thing Your Can Do for Your Business Today


I make a living building and maintaining websites for small business owners. What is the one thing all of my clients have in common? Find out.

103 Replies

  1. Hey…where’s Kelly? πŸ˜‰

    I’ve used your #5 option before. But forgot about it on my new blog. Thanks for the reminder, as well as the sneaky little tweeks!

    1. Martyn Chamberlin

      It only took a few days for Kelly to realize how much work it takes running a popular blog. He gave me the login details in exchange for a refund.

  2. Martyn – This was nothing but fabulous. Excellent suggestions and ideas.

    2 weeks ago, I finally figured out that I need good meta descriptions. Even though I have several #1 links on google, I’d like to make the descriptions better. So I’ve tinkered around with it some and read a million articles on how to make them great.

    But I’d love to know: What do YOU consider to be the best way to write meta descriptions? How do you go about it?

    1. Martyn Chamberlin

      Looks like you’re using the Thesis theme. In each “Edit Post” page, Thesis gives you the option to write custom meta descriptions.

      Writing a custom meta for every single article is a hassle, but I think it’s worth it.

      1. Yes, I’m using Thesis and that is where I insert the description. I wasn’t clear enough in my question, I don’t think. I’ll rephrase:

        What do you think is the best way to construct the content of the description? How do you choose what to write?

        I think I’ve got a decent handle on how to write one, but I’d love to hear your opinion. ‘Cause it usually rocks.

        1. Martyn Chamberlin

          Oh, sorry. I get you.

          Frankly, I’m not an SEO expert, but my advice is to write a summary of what the post covers, in an enticing way that persuades searchers to click. (Google “guest post mistake” – mine’s the first result – and that’ll give you an example.)

          You’re probably doing it right. πŸ˜‰

          1. I agree with Martyn, from SEO point of view the only suggestion would be to make sure that your keyword for the post is covered within the first 160 characters.

          2. Thanks so much Martyn and Eddie. I appreciate the input πŸ˜‰

          3. Hi. I love this post, and apparently, I’m not the only one. I don’t use thesis, but I do use a theme that provides an “exerpt” field and I use all in one SEO. Any idea if those are the same thing as the meta descriptions area that you mention?

            I’ll be referring to this post as I tweek my blogs and help my own clients learn how to work theirs better.

          4. Martyn Chamberlin

            The excerpt field is most likely to the equivalent to teasers, but I recommend using teasers instead.

            But yes, according to their description page, All in One SEO allows you to write custom meta descriptions for specific pages.

        2. You can of course tweak your Meta Description and including the keywords you are targeting is sound advice – as is providing an overall description of your post. Remember if the description is showing in someone’s search results then you have already done your SEO job so you description needs to entice people to click through to actually read you article.

          Also Google doesn’t always use the meta description anyway, it displays what it feels is best for the search query performed. More here if you are interested:

  3. Martyn, this is one of your best posts yet. You continue to impress me. Respect!

  4. Great to see you back :),

    Some nice solid tips there, not much to add here, but I reckon my favorite is probably number 7 if you do it the right way, for instance I forgot who it was but for an opt-in form, this guy put his subscribers count as a social proof right above the opt-in form as a part of the design. So it was like:

    1,259 Subscribers Can’t Be Wrong
    Subscribe Now!

    Something like that. Oh and your Ready Aim Fire makes you look unique. 0.0

  5. Martyn,

    Great tips and advice – you are a very smart guy. The finishing touches really make a difference.

    I saw a lawyer at lunch today reading “Typography for Lawyers”. I had to ask him about it. He was telling me how he was using typography and design elements to make his legal documents more readable. Who knew?

    Dan Pink is right, Right-Brainers will rule the world…..

  6. Hi Martyn,

    I have one question. How does password protection of pages work? I mean, you need a password to access the page?

    I’m a bit confused about it.


    1. Martyn Chamberlin

      Exactly. To access a page that holds premium content, you have to provide a password.

      1. I had thought about it before but I don’t see anybody using that option which makes me think that maybe it’s not a good idea.
        Any thoughts?

        1. Martyn Chamberlin

          Password protection can be an issue because the password works for anyone accessing the page. You’re right, most Marketers prefer using services like e-Junkie which creates unique URLs for specific customers.

          But if you’re just starting out, hate setting up complicated accounts, filling out W-9 forms, and watching big companies squeeze cuts of your hard-earned dollars, my method is better. πŸ˜€

          1. I don’t do W-9 forms. I’m too cool for them! LOL
            Now, seriously. I’ll keep your method in mind.

  7. Benny

    Just had to leave a comment and say fantastic post! Will go back and make changes based on some of these tricks.

  8. I love the headline. The content is impeccable. Now it’s time for me to implement some of these tips…

  9. Not confused by one cent and on the other hand, satisfied at 1000% by your article.

    I never took the time to care about subscriptions (long story) but it always kind of bugged me to not know how did they manage to administer where I was sent to after commenting and all that ‘geeky stuff’ so I’m deeply pleased to finally have understood how that features works and it does actually look genius… well scratch that, it IS actually genius! :)

    Just found out yesterday about the ‘more’ tag in some other premium WP theme but I didn’t know you could tweak the text and lastly but not least important, your last tip is very cool man.

    I’m sharing this as well, thanks Martyn!

  10. I know I’m digressing but I was just a bit curious to know that which blogging platform are you using? If wordpress, then why doesn’t its name shows in the bottom as it usually does in case of other wordpress blogs?

    1. Martyn Chamberlin

      I’m a professional Web designer and as such, I’m in control of what appears around here.

      And yes, Two Hour Blogger is powered by WordPress.

      1. So don’t the wordpress guys object to their name removal?

        And you’ve written on your facebook page that you hate facebook. Why?

        1. Martyn Chamberlin

          WordPress is open source, GPL-compatible, and 100% free. Nobody cares if you attribute.

          I simply don’t like Facebook, the same reason you don’t like sauerkraut.

          1. But doesn’t the 100% free version of wordpress forces ads on your blog? I can’t see any of such ads here.

          2. Martyn Chamberlin

            Farhan, there isn’t a non-free version of WordPress. If it it’s WordPress, it’s free.

            I don’t know where you’ve been, but you’ve got some mighty strange questions.

          3. There are many non-free features of wordpress. See this one for going ad free on your blog:

          4. I think Farhan is confusing and

            Farhan, this is a self-hosted blog, so Martyn is in total control of everything.
            The other option is a free blog with a free domain ( You have limitations there.

            Hope this helps.

          5. Thanks Cristina. Yes it helped. :)

  11. Martyn,

    I’m feeling like it’s Christmas in July! :)

    Three new beautifully-wrapped plugins — the best blogging stocking stuffers around!

    Thanks a heap,

  12. I want to pay you to do this for my site right now. Call me.

    1. Joe, exactly what kind of kool aid are you drinking?!

      Seems to me you’ve already got these features on your site! :)

      1. Martyn Chamberlin

        Haha Joe’s my BIG Client, Melanie. I called him last night, and I’m making changes to Medical Marcom.

        He’s already got most of these features on his site, but we’re fine tuning things. Joe’s a picky man. πŸ˜€

        1. Hey Martyn,

          Just clicked over to your “3 tiny tweets” post. Love your “sage” advice. :)

          Kidding aside …

          You’ve summed up how to do social media marketing (the right way!) in three words …

          “Just be generous”.

          Happy to hear Joe is your BIG Client. Not so happy to hear he’s picky. Take some advice from an old lady — ya really gotta steer clear of those picky ones — they’ll drive ya bonkers! Getting gray hair before your time is really not attractive. :)

          Enjoy the heck out of your weekend!

          1. Martyn Chamberlin

            Glad you enjoyed the article Melanie!

            Joe’s a great guy. He’s been a mentor for me. I was working at a stone mill at the time he “discovered” me. I’d be still slinging concrete around if he hadn’t rescued me. πŸ˜€

            Picky clients are bad in general, but Joe’s totally different. The level of trust and commitment we’ve developed over the months is truly phenomenal when you consider we’ve never met in person.

  13. Thanks for the tips. I’ll be implementing some of these once I switch to wordpress. I do some of them too. How do you add meta tags and description for each post? Can I do that in blogger or only wordpress?

    One thing that bothers me is what shows up when I link to my blog on facebook. It’s always random text from my sidebar or something, never the meta description.

    Oh and I shared on facebook :)

    1. Martyn Chamberlin

      Callista, I’m not a Blogger expert. There’s probably a way to edit your meta description, but my best piece of advice is to switch to WordPress.

  14. Khanan Weiskopf

    Martyn, I think one of your own secrets is that you manage to give flat out unique, not just excellent, advice. I don’t think I’ve seen these tips anywhere else (except for the affiliate shortlink thingy). In times when the web duplicates itself faster than bacteria in a xerox machine, people who actually produce their own stuff shall rise.
    Thanks for the top notch tricks :)

  15. I loved your “3 tiny tweets”post, Martyn — very well written, a great story, and an even greater lesson. It’s the kind of post I wish I could stand atop a mountain with a bullhorn and shout out globally! Really good piece.

    Great to hear Joe’s a good egg. :)


    1. Martyn Chamberlin

      I talked Brian Clark into retweeting the” 3 tiny tweets” post. More than a thousand people read the article. It was definitely an “aha!” moment.

      1. Wow-wee!

        That’s a major feat in and of itself. Want to share how you twisted Brian’s arm? I mean convinced him to Re-Tweet for you?

        Sounds like blog fodder to me. Put that “technique” in a post, would ya? How did you approach him? Ethical bribe, maybe?

        I imagine it would be a tad bit easier to get Brian Clark to Re-Tweet a post for you once you’ve contributed a guest post to Copyblogger. :)

        1. Martyn Chamberlin

          Brian (and most everyone on Twitter) is looking for great content to share. If you develop a relationship and share with them a link that their audience would enjoy, they’ll gladly tweet it. Here’s a comment Brian left that basically says the same.

  16. Kelly couldn’t come close to a masterpiece of this caliber. G.R.E.A.T.

    That friend who told you about the meta description sounds very handsome overall.

    There are at least two plugins from this post that I’m interested enough to check out, which is two more than usual. In general, you do a nice job with extracting out valuable blogging techniques from your own experience and A-listers. This is possibly your best post yet because it is so actionable and insightful.


    1. This is a classic example of why I had to give up Two Hour Blogger. You guys like Martyn so much, and you wouldn’t even give me a chance.

      I’m a better writer. I’ve got an BA. I live in London with the big boys. What does Martyn have? A high school diploma.

      It makes me sick thinking how much Martyn must appreciate your comment, Stephen.

      1. Hi Kelly,

        Do you want to know how useful my college education has been to me? Even if the answer is no, I’ll assume it is yes. Sorry.

        My college degree has been good for one picture of me holding it in my driveway. That’s what 4 years of work gets you these days – a decent picture (the composition was so-so).

        Martyn may be just a high schooler, but he has appeared on famous blogs such as Copyblogger and Problogger. So yeah, he’s a big deal to us small-timers. Oh, and he is an artist which makes him more interesting than you.

        Sorry Kelly, but you belong in a cubicle.

        1. Martyn Chamberlin

          Someone recently asked Brian Clark if it’s a good idea to blog while you’re in college getting your MBA. Brian’s answer was, “I would recommend against anyone getting an MBA.”

          We’re at a unique point in history, and it’s REALLY exciting!

  17. Fantastic post!
    Just wanted to add: If the article wasn’t made that far off into the past, you could also sticky post one of your pillar posts to the top to have readers read one of your best posts when the traffic hit comes.

    1. Martyn Chamberlin

      I’m glad someone mentioned this option, Matt!

      For sure, this will work too. Just be careful; If you specify more posts to be sticky than you’ve specified to show up on the blog home page, the sticky setting will override the latter setting.

      For example, let’s say you make 19 stickies but tell WordPress to only show 10 blog posts on the home page. Guess what? The home page will have 19 posts on the home page.

      I know, this sounds like a crazy hypothetical, but believe me, I’ve run into this issue with clients. Cough.

  18. Khanan Weiskopf

    One thing I can’t help but stop wondering about is, how early should you make your blog public?
    How much content should you have pre-existing on your blog before making it visible to people and search engines? Should I just drop it and just start with one post and let it roll?
    I’ve been struggling with this question for quite a while now.
    Any helpful advice on this one, guys?

    1. Martyn Chamberlin

      I would have it open to search from the get go. No harm in that. I wouldn’t make a big deal about keeping it “private” either.

      That being said, it’s a good idea to have 3-5 posts before you start guest posting, so when you start getting decent traffic, people will know what kind of content to expect if they subscribe.

      When I did my first guest post on Problogger, I think I had 4 articles here at Two Hour Blogger. I went from zero to 89 subscribers. That seemed to work pretty well. πŸ˜‰

      1. Khanan Weiskopf

        Good to hear that :) So many people struggle with getting a lot of content before they begin, they eventually burn out and give up. When my partner and I started we kept it in private beta (about 100 users) until we had no less than several thousand pages. Password protected and everything.
        On retrospect, I’m not sure that necessarily such a wise decision – perhaps that cost us some media coverage that we could have nailed if we had acted a bit sooner.

        I guess an opposite case study would be when I created – it was just me and a few friends of mine sharing our own nasty habits at first, and at first it picked up quite slowly – until after about a month it got covered by and then we got a huge amount of visitors. Now that there’s a bunch of secrets there, traffic dwindled down quite badly and people don’t seem interested in it.
        So a lot of pre-existing critical-mass content isn’t a necessary step. I think what works significantly better is bonding with your visitors early on, and making them a part of your own blogging journey. Have them join the ride.

        And a huge Thank You for anticipating and answering my next question, about when to guest post.

  19. Brilliant. Thanks. I’ll make sure i come back and read this post again in a few weeks when i have my new site up and going. (A paid one, instead of a free one). Then i can implement some more of this stuff. Wicked. Thanks. :)

    Social Media Student

  20. What a good catch of information. I have a blog and it is always an honor to find relevant information like this to apply and succeed in everything I do.

  21. I love the plug-in that redirects commenters to a sign-up page. It’s such a simple idea, but seems incredibly effective.

  22. My favorite out of all of these is customizing the opt-in pages. It’s a small piece, but when implemented well (as you’ve done), it looks great and works wonders!!

  23. Damn you, Martyn. You just added to my to-do list . . um . . .10 things.

    1. Martyn Chamberlin

      Lol! Let me know if you need any help getting this stuff set up. πŸ˜‰

      1. Thanks Martyn. I may have to. It’s getting tough to keep up with all the little (but important) stuff :p

  24. Is there a way to customise Feedburner? I’ve tried to but it’s such a mess I can’t work out how to do anything with it. Not the best software in the world.

    1. Khanan Weiskopf

      I couldn’t really find a way. They’re pretty restrictive. If you’re using for email RSS subscribers, why not use something like MailChimp instead? You can have a free account for up to 2000 emails per month I think.

    2. Martyn Chamberlin

      What aspect of Feedburner are you trying to customize? You can’t edit the signup pages, if that’s what you’re asking.

      Khanan’s right. Mailchimp is better – it’s free for up to 2,000 email addresses and 12,000 emails per month.

      But if you can possibly afford it, AWeber, is even better. πŸ˜‰

  25. Great post! My first time here, but Ill be back for sure! Fantastic content!

  26. Very impressive article !

    1. Martyn Chamberlin

      Thanks Daniel! It was fun putting together.

      You just left the 900th comment on this site. Congratulations. :)

  27. well that’s a good trick number 11. put an old post back up the top of the page. πŸ˜€

    1. Martyn Chamberlin

      Naw, actually, that’s just trick number 10. (Look at it a bit more carefully.)

      I recently had a guest post at Michael Hyatt’s blog and while all that traffic poured in, I wanted put the best of myself above the fold.

      Judging by how many more emails I’ve gotten, I think it’s worked. πŸ˜›

      1. frederic

        Hi again Martin, I heard you talking about guest post but not too sure I get how that works and how to do it … hope you have one minute!

  28. Nice but i think there is many other things to do before when you have a blog… but your listing is good also :) !

  29. New blogger-intraininf here. Thank you for the great info, just trying to figure it all out!

  30. This is fantastic stuff — and I absolutely love your style. You just got yourself another subscriber!

  31. This is awesome stuff mate :)

    I really liked some of the plugins you mentioned, and the publish date trick is too clever πŸ˜‰ haha.. I hope the prospective buyers do not read this article πŸ˜›

  32. Hi Martyn,
    Excellent post, you’ve earned a spot for your RSS feed on my reader. I am brand new to blogging and I have been wondering how to do #5


  33. I love this post and keep meaning to implement more of the tips. Did you reshuffle it to get more exposure?

    1. Martyn Chamberlin

      The above-the-fold content is as crucial to conversion as any other element, so it makes sense to have one’s best stuff at the front. With Problogger this Sunday, I can’t take any risks. πŸ˜‰

      You noticed the change awfully quickly; you visit this site that often? Lol.

      1. You’re totally right about the fold, and I forgot about your upcoming ProBlogger post.

        You could say that I visit your site with occasional frequency.

      2. Is this your second time or your third? ahah, oh and I check out Two Hour Blogger almost every time I surf the web, really, it’s like Social Triggers but your blog is more attractive somehow :)

        1. Martyn Chamberlin

          Don’t worry, I work night and day to make this attractive.

          This article has gotten better results than any other. I like stuff that works. Heh.

          1. Just to reiterate, this headline rocks.

  34. Great tricks, going to implement some in my website launch in less than 2 weeks, just discovered your blog through the guest post you did on ProBlogger (How to Email Your Blog Updates Like a ProBlogger).

    And will definitely subscribe to your updates, as soon as I get redirected to the “thanks” page πŸ˜‰

    1. Martyn Chamberlin

      You’re hilarious! Thanks Jamie.

  35. Thanks a lot for this, your article on ProBlogger led me to your blog yesterday – and I stayed for almost 3 hours here, reading and implementing the great stuff =)

    1. Martyn Chamberlin

      Wow! You’re one dedicated blogger, Jakob. Glad you had a good time.

  36. Martyn, this is a great list, and I actually have a question. As for #6, would the All-in-One Plugin for WordPress do the job for writing a custom meta description for each post? And generally, just a brief description of what the post is about would be good, right?

    1. Martyn Chamberlin

      Yes on both accounts. πŸ˜‰

  37. Hey Martyn,

    I was trying to add the “read more” thing into one of my posts – i have a site too – and i can’t get it to work. Is it as simple as inserting in? Is it the or is that formatting wrong?


    1. Martyn Chamberlin

      Show me your site. I’m not convinced it isn’t :)

  38. Man,

    You’ve got an awesome copy writing style. Somehow, you say the same thing that others do, but you’re able to do it in style. I am picking up some cues from your writing style. Of course, some blogging tips as well but this is not as important as the former.

    You’ve convinced me that writing a blog post is an art indeed, and people should enjoy each and every post :)

    1. Martyn Chamberlin

      Thanks ES! I appreciate it. Here’s to my style bleeding into your own prose. πŸ˜‰

  39. Hi Martyn, I’m so thrilled I stumbled upon your post here – as I was up half the night thinking about how fast I can implement your ideas. I’ve been “blogging” for only 2.5 months! I work full time in a corporate world, have 3 kids and not much time. However, I was getting sick of using that excuse to start my blog ….so here I am. Please have a look and I welcome your feedback and suggestions on how I can improve.

    When I started out on this journey, I had no knowledge in coding or WordPress AT ALL so I am a rookie. Everything you see on the site was self taught with exception of the banner and button. I’m up since 6 am and so far implemented 4 and 5. I have much more work to do but I am excited and dedicated.

    The next thing on my list is to pay more attention to my spelling and grammar!

    Thank you for sharing your wisdom. I am your newest follower and look forward to learning more.

    Many thanks,
    Melissa (from NY)

  40. So grateful to Copy Blogger, wish I could afford to hire you. Hopefully using your tips might make that possible someday. Meanwhile I love blogging and love WordPress and have added you to my love list.

    1. Martyn Chamberlin

      Thanks Katherine! I love each member of this community whether we do business or not. Glad you’re passionate about this space. That’s what matters.

  41. Ok so this is REALLY great… however…

    I am NOT an html genius. It gives me a headache. I have created the page I want readers to see in my Comment Redirect, but I don’t know how to exclude that page from my Navigation bar. Grrrr….

    This is why being fancy is avoided.

    Help? (I still want to be fancy!)

    1. Martyn Chamberlin

      It’s not too hard. In your WordPress dashboard, head over to Appearance –> Menus. There you have control of what links appear on your site

  42. Sooooooo… one problem down, one more to figure out.

    Does the email subscription landing page work with Feedburner?

    1. Martyn Chamberlin

      Oh, you bet it works! Just paste your code into the featured.php file just like you would AWeber.

  43. Thank you Martyn for sharing this really valuable material.
    I really like your proposition about changing the default avatar for visitors.
    Using a marketing oriented image on this you can have great impact!

  44. Fantastic ideas! I plan to implement all of them over time. My site (and my client’s sites) are all based on Drupal so some of the techniques will have some different details, but the concepts are the same. Thanks so much!

  45. I can tell from the dates on the first comments that this is quite an old post, but it has some great tips in it. The Comment Redirect plugin is something I have now installed, thank you!

  46. Converting commenters into subscribers is a great Idea. I will definitely add this to my SEO list.

    Praveen R

  47. I have implemented most of that tricks. I’m going to use Comment Redirect Plugin once I start using facebook and twitter. Great idea and great post, thanks.