Twitter.
You know, 140 characters.
It’s stupid.
Nobody could ever do anything useful with such a toy. It’s great for tweeting stuff like “I just got done in the bathroom #flush” and that’s about it.
That’s how most people view Twitter. Just a shiny time waster for people who can’t afford standard SMS. If this describes your sentiments, then you’ll change your mind after reading this story. I promise.
You, the writer, work so hard.
Every sentence struggles into existence. Perfection alone cuts admin’s mustard. It’s taking hours and hours. You’re fatigued to the point of exhaustion.
It isn’t worth it. Your email open rate is 42% and its click through rate hovers a lonely 1%.
For the thirteenth time you bang the splintery desk. Somebody’s going to die. Starting tonight.
You’d like to be more productive.
You know you need to be.
It’s a good desire. The more productive you are, the more art you can ship, the greater change you can make, and better you’ll feel at the end of the day.
But have you ever wondered, what is the essence of being productive?
Well, let me ask you this: When do you feel most productive? It generally happens when you enter a bubble – a zen – in which everything but what you’re doing completely disappears from your conciousness.
Mistakes, mistakes.
You don’t like ‘em.
And it really bugs you how some serial entrepreneurs just worship them. They’re like, “I’m making more mistakes than you, and it’s awesome.” You feel like throwing your coffee cup at them. Shut up.
And you’re right too. Those guys are stupid.
But the dirty naked truth is, mistakes are necessary. If you’re trying to succeed, you’re going to make mistakes in the process. That’s sad and terrible, but it’s true.