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Joe Jacobs was furious.
It wasn’t fair. It’d been a ferocious battle, and Max was clearly the winner. He’d knocked out Jack Sharkey fair and square.
But the referee was saying Jack was the winner. What? No way. That wasn’t going to work.
Joe was Max Schmeling’s manager, and they really wanted to win the heavyweight title match. It was just the thing Max needed to boost his boxing career.
Once upon a time, there lived a man who never washed his face.
Of course, he grew up washing his face. His folks saw to that. But after growing up, he decided soap was evil, and he quit using it. He never washed his face again.
Actually, he’s still alive. His name’s Richard Nikoley.
You’ve probably washed your face in the past two years.
In fact, you scrub regularly. You’ve taken thousands of showers. You’re so used to it that it’s become a ritual. It’s kind of like coming home from work – you don’t even think about it.
1. Don’t worry about it. Your headline usually takes care of itself. Nobody pays attention to it anyway.
2. Write your headline before your post. After you start in on the content, don’t edit it. If you do, you’ll ruin the freshness; first impressions are always the best.
3. Write your headline after your post. Don’t mess with it until then. If you try to work on both parts going at once, you’re just going to confuse yourself.
Your blog’s ultimate goal is to send visitors to landing pages, where they buy specific products.
You’re spending hours every day writing compelling content to attract an audience. That’s a real hassle. Why are you doing this? To build relationships with your audience, and offer them merchandise in good time. That’s why.
It’s called content marketing.
And it requires landing pages.
