Two Hour Blogger

At Blog World in LA last week, I got to hear Adam Baker from Man vs Debt speak about why your blog is not your business. He imaged all the social media platforms and called them time wasters. To paraphrase, “They’re great for growing your blog, but terrible for your business. They suck time.”

I’m not sure it was a popular message, but it complemented Shani Higgins’ speech. As Technorati’s CEO, she has her thumb on the blogosphere’s health. But while her statistics were fascinating, the hilarious takeaway was that her company hasn’t updated its own blog in literally months.

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@copyblogger Should blogging be integrated into MBA programs and how would you encourage schools to do so? #blogchat -Douglass Gore

Hmm… I would recommend against anyone getting an MBA, so I have no other opinion. #blogchat -Brian Clark

Three months ago, I agreed with Brian. But I ask you: can you really expect to build a career from a mere high school diploma? Do you know what you’re getting into, what it’s actually like?

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You’ll immediately disagree with me, but keep reading: I’ve got proof.

The single heaviest reason nobody signs up to your list is because you’re not asking hard enough. Hands down, period.

No matter how many signup boxes you have on your site, nobody is signing up because you don’t have one in your golden triangle – which is arguably your most valuable area. Derek Halpern convinced me to give it a test, and now my feature box is responsible for more than 70% of my signups.

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