Most business owners move to the internet today to connect with more potential customers and sell more products. Unfortunately, most traditional websites aren’t optimized for that purpose. Instead, they’re wasted potential. The majority of customers visit a website, look at a page or two, then move on to other sites without making a purchase or contacting the company at all. That’s because the pages aren’t designed to get visitors to complete those actions. If you’re a frustrated business owner with a high bounce rate, the quickest way to solve that problem isn’t to hire an expensive web designer. It’s to start using a sales funnel solution.
In this article we’ll be comparing two of the best funnel products on the market right now: LeadPages and ClickFunnels. Both have a reputation for excellent service, but we want to uncover which is best for you. Keep reading to find out how you can sell more, and which product will help you do it best.
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What is a Sales Funnel?
A sales funnel is a system designed specifically to take brand-new customers through all the stages they need to go through to become serious repeat buyers. A sales funnel includes things like introductory informational pages and introductory offers to get visitors interested in a product or solution. The funnel follows up with email marketing, webinars, reduced cost products or free trials to pull customers back in. It includes a powerful sales page to complete the sale, and adds in up-sell offers to try and sell even more to visitors. It’s a powerful solution that works better than a traditional website for selling to new potential customers. LeadPages and ClickFunnels are two examples of sales funnel solutions.
LeadPages
LeadPages is the industry-leading opt-in page tool. It’s a powerful tool designed specifically to create landing pages that will make visitors want to opt-in to an email list. This is what LeadPages is designed for, and it does this job really really well.
To accomplish this goal, LeadPages has 150 different page templates to choose from. It has a powerful drag and drop editor making it easy to customize the look of any template you choose. The solution supports A/B split testing to create the most powerful website possible, and it integrates with a huge number of external software solutions. This allows you to market through different websites and follow up with email marketing tools and eCommerce solutions to make sales.
LeadPages is an opt-in generator with the ability to integrate into your existing sales system to make your business more successful.
LeadPages Features
- Facebook ad builder
- 150+ page templates
- Drag and drop editor
- Built-in analytics solution
- Built-in payment and eCommerce
- Host LeadPages on your server, have it hosted at LeadPages or add it to a Facebook page
- Mobile responsive pages
- A/B split testing
- Text messaging
- Integrates with 40 other services around the web
- WordPress plugins
- Webinar potential by leveraging Google Hangouts
- Opt-in box pop ups
- Google Analytics integration
- CRM Integration – Salesforce, Infusionsoft, Zoho
- eCommerce Integration – Shopify, Interspire
- Email Marketing Integration – Mailchimp, SendReach, iContact
- Digital Advertising Integration – Google Adwords, Facebook Ads
- Payment Integration – PayPal, Stripe
ClickFunnels
ClickFunnels is the leading sales funnel solution available today. It’s a powerful software designed to help you capture new customers with an opt-in, and to win the customers over through email marketing, special offers, webinars and more. ClickFunnels will handle your sales pages that you can customize to sell as much as possible to the initially curated customers.
ClickFunnels accomplishes this impressive sales sequence with 22 different sales funnel types that you can choose from. You simply choose the funnel that best fits your sales goal and customize it to fit your needs.
Once you have your funnel, you choose a template and rearrange the pages of the funnel to work just as you want them to. You can edit each page with text, images, videos and custom branding to fit your business and sell your visitors. You can even integrate a SMTP email marketing subscription into ClickFunnels, and the service will help you create the most powerful email marketing campaign possible as well.
ClickFunnels is sold in two different subscription levels: the Standard plan, which includes all of the standard funnel features, and the upgraded plan known as the Etison Suite. The Etison Suite includes added features like Actionetics and Backpack as well as the standard ClickFunnels. It also allows unlimited funnels, pages, contacts, visitors and domains.
ClickFunnels Features
- 22 sales funnel types
- Multiple funnel templates
- Organize funnel by adding or re-arranging pages
- Built-in shopping cart tool
- A/B split testing
- Powerful marketing sequences (emails, text messages)
- Social media integration
- Membership site support
- Webinar support
ClickFunnels Etison Suite Features
- Actionetics
- Backpack
Actionetics
Actionetics allows you to create “follow up funnels” that take the power of sales psychology and applies it to email autoresponder sequences. Acionetics lets you sort the email list that you build with ClickFunnels into different email lists. From there you can send out a unique responder sequence to each of the different lists for maximum impact.
Actionetics scores each email customer based on the action they take on your emails. This enables you to take different actions based on the customer. Customers likely to buy can be offered the best products, while customers unlikely to make major purchases can be pushed to a softer or cheaper offer instead or even a free offer.
Actionetics is ClickFunnels’ impressive take on email marketing, and is a tool that business owners and marketers can make maximum sales with.
Backpack
Backpack is the other impressive feature that comes with the upgraded Etison Suite subscription from ClickFunnels. This is a custom affiliate solution that allows you to create affiliate programs for your different products and services.
Backpack allows you to create different commission plans for your products. It lets you assign affiliate levels for your marketers. It lets you define multi-tier commission programs and makes sure that your affiliates have access to quality sales pages, a working cart system, sticky cookies and all the best tools to make sales for you.
Backpack takes the work out of creating an excellent affiliate program, and helps you avoid paying costly fees to maintain your affiliate marketing solution as well.
ClickFunnels is the all-in-one sales funnel solution for any business type that’s looking to make sales online. Whether you want to sell a book, get people to buy your membership, or sell access to a special software solution, you can do that better using ClickFunnels.
Comparing ClickFunnels and LeadPages
We’ve looked at both software solutions exclusively, now we’re going to compare them directly. Look at these head-to-head comparisons and find out how these products are the same and how they are different.
How They Are the Same
Both products can be used to create impressive landing pages that will get customers to opt-in to email lists. They both are excellent for first-contact marketing with customers through social media, paid-traffic, organic traffic and more. If you’re looking to make an excellent first impression, you can do so with ClickFunnels or LeadPages. Whether you want opt-in boxes, two-step opt-ins, powerful split testing features, mobile-friendly landing pages, webinar support or a simple editor solution, you’ll get all of that with both of the services. The differences are mostly about the additional features that you’ll get with ClickFunnels and whether or not you need them.
How They Are Different
We’ve done a feature overview of both products. Now it’s time to cover how they are different from one another. LeadPages and ClickFunnels are both powerful landing page creators and website editors. ClickFunnels offers more features though.
ClickFunnels offers powerful pre-made sales funnels that capture the attention with a lead page, then moves on to handling email marketing, sending customers to sales pages, sending them to membership areas and giving them powerful offers that will help convert them from people with an interest in your products to paying customers. ClickFunnels handles everything from capturing the attention of visitors to selling them on your product.
If you’re after a powerful landing page solution and want to handle the rest of the sales process with other software, LeadPages is an excellent tool worth considering. If you want to handle the entire sales process from start to finish with one solution, ClickFunnels is the product that’s designed for that purpose. ClickFunnels is perfect for people who aren’t very tech-savvy and want to easily market their products and services.
Price Comparison
After comparing the features of LeadPages and ClickFunnels, it’s only fair to do the same with their pricing models. You probably know which software solution you like the best based on the feature comparison above, but now’s the time to think about which option is best based on its price.
LeadPages Pricing
Standard
$37 per month ($25 per month with annual pricing)
- Unlimited landing pages
- As many pop ups as you like
- Connect a single domain
- Choose from over 150 templates
- Integrate with over 40 outside products like Zoho and Google Analytics
- Includes Ad Builder tool for Facebook
- Includes chat, email support and group coaching
Pro
$79 per month ($49 per month with annual pricing)
Includes everything in Standard plus the following features:
- Connect up to 3 domains
- Process sales and payments online
- Conduct unlimited A/B split testing
- Powerful email trigger links solution
- Support for 10 text campaign opt-ins
- Discounts with partner companies
ClickFunnels Pricing
Standard
$97 per month
- Powerful drag and drop page editor
- 20 funnels limit
- 100 landing pages support
- 20,000 monthly visitors support
- Unlimited contacts
- Connect up to 3 domains
- Includes email integrations
- Allows A/B split testing
- All advanced funnels
Etison Suite
$297 per month
- Powerful drag and drop page editor
- Unlimited funnels
- Unlimited landing pages
- Unlimited visitors
- Unlimited contacts
- Unlimited domains
- Includes email integrations
- Allows A/B split testing
- Actionetics email marketing system – can replace your current autoresponder!
- Backpack affiliate program creation tool – can replace your current affiliate software!
Finding the Right Solution for You
Now you know the similarities, differences and pricing. It’s time for you to decide on the right software solution for your business. Think about what your current sales flow is if you have one, and what you want to accomplish with the software purchase. Both ClickFunnels and LeadPages have something special to offer, but it’s up to you to decide which solution fits your needs best overall.
Generate Many Interested Leads
If you’re looking for a software solution that will generate leads that you can communicate with using other tools, LeadPages is the perfect solution. It will let you build powerful landing pages that convert visitors into an email list that you can leverage with outside solutions. You’ll have to invest in email marketing services, as well as additional sales tools, CRM solutions and other software to convert your leads into customers. LeadPages is perfect if you already have email marketing software and sales tools that you prefer to use. Convert those visitors into interested leads more reliably, and enjoy increased performance in your business as a result.
Generate Leads and Sell Them on Products or Services
If you want to generate leads and sell those leads on your products or services using one software, ClickFunnels is your ideal solution. It’s more expensive, but it offers many more features for the money.
You’ll capture visitors, convert them into your email list and eventually convert them into buyers and perhaps repeat customers all with one solution.
You won’t have to invest in many different services to get the job done. You get to maintain the same high level of quality with each of your pages, and you can track the performance of each campaign from within one dashboard for simplicity.
Sign up for LeadPages today to create powerful landing pages proven to convert. Or sign up for ClickFunnels and get a powerful sales system that will capture the attention of website visitors and work over time to convert them into paying customers and potentially repeat customers as well.
If you’re looking for something more affordable, be sure to check out our roundup of the best Leadpages alternatives.
