As bloggers, many of us rely on affiliate marketing to increase and diversify our income streams. Display ads are not the only way to monetize a website.
Formating content in a way that both converts and appeals to our readers can often be tough.
Enter Content Egg — a WordPress plugin premised on the idea of increasing conversions and making our lives much more relaxed. Have a look at the features here (affiliate link).
Content Egg is a plugin from the Keyword Rush team. It’s an all-in-one solution for niche websites featuring product boxes, price comparison tables, and much more.
I can’t sing praises loud enough to Keyword Rush, as it’s made my life easier and my blog more profitable.
And while there are a plethora of features included with Content Egg, I find myself only using one primarily — the product table.
Disclaimer: Links throughout the article may be affiliated . If you click one of these links and make a purchase, we will get a commission.
Content Egg Pro Review – The Best Plugin for Affiliate Marketers
How Does Content Egg Work?
Content Egg allows you to add affiliate links via product boxes and tables all within your blog post editor.
Upon downloading and installing the plugin to your WordPress site, Content Egg appears as a module on the lefthand sidebar in your dashboard.
In the settings area, you can select and connect to tons of different affiliate programs.
Here’s a short list of compatible affiliate networks you can use with Content Egg Pro:
Note: some affiliate networks, like Avantlink, are not available to use with the free version.
- Amazon Associates
There are plenty more affiliate networks you can use, but I wanted to keep the list concise (click here to see the full list).
If your network isn’t listed, don’t worry. You can always use the Offer tab to add custom products to your Content Egg tables and product boxes.
I currently use Amazon Associates, Avantlink, CJ, and Linkshare on my niche website. It’s nice to have a module where I can search all my networks for products.
Content Egg uses the API to pull data from various e-commerce websites (Amazon, eBay, Walmart, etc…), allowing you to search for products within posts in the module below your article.
Something to note: Amazon PA-API version 4 is going away. The new version 5 is only supported by Content Egg Pro, so you’ll need the paid version if you plan on using Amazon Associates with Content Egg.
It’s unfortunate that the free version is going away, but development costs aren’t cheap, so I get it.
Connecting to your different affiliate networks can be a little tricky, so be sure to follow the instructions in each module within Content Egg’s settings.
Ease of Use Managing Affiliate Links to Products
In my AAWP review (another Amazon affiliate plugin), I harp on the idea that it’s often complicated to manage tons of open tabs while creating affiliate links.
While that software makes a little easier, Content Egg takes it one step further.
For each module (affiliate network connected to), you can search for products. For example, under my post in the editor, I can find the Amazon module and search for products to add to my article.
I couldn’t believe how simple adding products was the first time I used Content Egg.
If you know the name of a product, type it into the search field. Content Egg will return a list of results based on the keyword entered. Click to add as many products as you’d like to your table.
Clicking back over to the Amazon tab, we now see our products selected, along with fields to change the title and description.
Depending on which table template you use, the description field may not show up on your live page.
Once you’re happy with the titles and descriptions, navigate above the Amazon module to this dropdown menu.
This menu chooses how Content Egg will display.
For the example here, I’ve chosen Sorted offers list with product images. You can see what that looks like below.
Take this shortcode [content-egg-block template=offers_list] and paste it in your content. Preview your blog post, and you should see your new table.
It looks pretty cool, right? The only thing I don’t like is that Content Egg, by default, shows the price of the products.
I have found that hiding the price and exclusively using phrases like Check Price or View Price at Amazon leads to a far better conversion rate.
Oh, and by the way, if you’re using Amazon Associates, never include the price of a product if you’re not pulling it via API. Your account may be terminated as that violates the terms of service. Because Content Egg uses Amazon’s API, you’re in no danger.
So how do you hide the price with Content Egg Pro to increase conversions?
I decided to get my hands dirty and coded some changes to the existing templates.
Here’s what my custom table looks like:
Much cleaner, right?
For those interested, check out my custom Content Egg Table Template (100% free).
Note: My table is tested only with Content Egg Pro. I cannot say for sure that it will work properly with the free version.
Pros of Content Egg
- Compatible with tons of affiliate networks
- Easy to add product boxes to posts
- Pull information from the API, compliant with most affiliate network TOS
- Content Egg Pro is relatively affordable
I like how easy Content Egg is to use right after installing. It doesn’t bog down your WordPress install and makes finding and adding products so easy.
Cons of Content Egg
- Major customizations require a developer
- Price displayed by default
- Shortcodes are a little confusing
I wish there were more table templates available from Keyword Rush. I feel it could be more friendly to average users. I spent a lot of time tweaking code to get my products to display the way I wanted.
Does the Free Version of Content Egg Work With Amazon Associates?
It used to. Unfortunately, you’ll now need the Pro version of Content Egg to connect to the Amazon’s PA-API version 5. You can still use the offer module, but it’s not as user-friendly for finding products.
At that point, I’d suggest using the SiteStripe instead of the offer module. You can read more on Content Egg’s support for PA-API v5 here.
There are a lot of WordPress plugins for affiliates out there. Most only cover Amazon Associates, which is a big affiliate network, but not the only one.
I’m glad Content Egg offers so many different networks as, as I said, I use four.
Plugins like AAWP are cool, but cannot create custom boxes/offers — a big downfall.
While CE is a little less friendly to non-developers, Content Egg knocks it out of the park in terms of converting your website visitors. The tables and product boxes look fantastic.
Do you like Content Egg? What do you think of the plugin, and have you used it before? Let me know what you think down below in the comments.
Once again, thanks for reading.
Content Egg Pro — Our Rating
- User-Friendly Rating
Content Egg Pro is one of the best affiliate plugins for WordPress for adding product boxes and tables. CE is not only limited to Amazon Associates; adding products from other networks is a simple process.