As bloggers, many of us rely on affiliate marketing to increase and diversify our income streams. Display ads are not the only way to monetize a website.
Formating content in a way that both converts and appeals to our readers can often be tough.
Enter Content Egg — a WordPress plugin premised on the idea of increasing conversions and making our lives much more relaxed. Have a look at the features here (affiliate link).
Content Egg is a plugin from the Keyword Rush team. It’s an all-in-one solution for niche websites featuring product boxes, price comparison tables, and much more.
I can’t sing praises loud enough to Keyword Rush, as it’s made my life easier and my blog more profitable.
And while there are a plethora of features included with Content Egg, I find myself only using one primarily — the product table.
Disclaimer: Links throughout the article may be affiliated . If you click one of these links and make a purchase, we will get a commission.
Content Egg Pro Review – The Best Plugin for Affiliate Marketers
How Does Content Egg Work?
Content Egg allows you to add affiliate links via product boxes and tables all within your blog post editor.
Upon downloading and installing the plugin to your WordPress site, Content Egg appears as a module on the lefthand sidebar in your dashboard.
In the settings area, you can select and connect to tons of different affiliate programs.
Here’s a short list of compatible affiliate networks you can use with Content Egg Pro:
Note: some affiliate networks, like Avantlink, are not available to use with the free version.
- Amazon Associates
There are plenty more affiliate networks you can use, but I wanted to keep the list concise (click here to see the full list).
If your network isn’t listed, don’t worry. You can always use the Offer tab to add custom products to your Content Egg tables and product boxes.
I currently use Amazon Associates, Avantlink, CJ, and Linkshare on my niche website. It’s nice to have a module where I can search all my networks for products.
Content Egg uses the API to pull data from various e-commerce websites (Amazon, eBay, Walmart, etc…), allowing you to search for products within posts in the module below your article.
Something to note: Amazon PA-API version 4 is going away. The new version 5 is only supported by Content Egg Pro, so you’ll need the paid version if you plan on using Amazon Associates with Content Egg.
It’s unfortunate that the free version is going away, but development costs aren’t cheap, so I get it.
Connecting to your different affiliate networks can be a little tricky, so be sure to follow the instructions in each module within Content Egg’s settings.
Ease of Use Managing Affiliate Links to Products
In my AAWP review (another Amazon affiliate plugin), I harp on the idea that it’s often complicated to manage tons of open tabs while creating affiliate links.
While that software makes a little easier, Content Egg takes it one step further.
For each module (affiliate network connected to), you can search for products. For example, under my post in the editor, I can find the Amazon module and search for products to add to my article.
I couldn’t believe how simple adding products was the first time I used Content Egg.
If you know the name of a product, type it into the search field. Content Egg will return a list of results based on the keyword entered. Click to add as many products as you’d like to your table.
Clicking back over to the Amazon tab, we now see our products selected, along with fields to change the title and description.
Depending on which table template you use, the description field may not show up on your live page.
Once you’re happy with the titles and descriptions, navigate above the Amazon module to this dropdown menu.
This menu chooses how Content Egg will display.
For the example here, I’ve chosen Sorted offers list with product images. You can see what that looks like below.
Take this shortcode [content-egg-block template=offers_list] and paste it in your content. Preview your blog post, and you should see your new table.
It looks pretty cool, right? The only thing I don’t like is that Content Egg, by default, shows the price of the products.
I have found that hiding the price and exclusively using phrases like Check Price or View Price at Amazon leads to a far better conversion rate.
Oh, and by the way, if you’re using Amazon Associates, never include the price of a product if you’re not pulling it via API. Your account may be terminated as that violates the terms of service. Because Content Egg uses Amazon’s API, you’re in no danger.
So how do you hide the price with Content Egg Pro to increase conversions?
I decided to get my hands dirty and coded some changes to the existing templates.
Here’s what my custom table looks like:
Much cleaner, right?
For those interested, check out my custom Content Egg Table Template (100% free).
Note: My table is tested only with Content Egg Pro. I cannot say for sure that it will work properly with the free version.
Pros of Content Egg
- Compatible with tons of affiliate networks
- Easy to add product boxes to posts
- Pull information from the API, compliant with most affiliate network TOS
- Content Egg Pro is relatively affordable
I like how easy Content Egg is to use right after installing. It doesn’t bog down your WordPress install and makes finding and adding products so easy.
Cons of Content Egg
- Major customizations require a developer
- Price displayed by default
- Shortcodes are a little confusing
I wish there were more table templates available from Keyword Rush. I feel it could be more friendly to average users. I spent a lot of time tweaking code to get my products to display the way I wanted.
Does the Free Version of Content Egg Work With Amazon Associates?
It used to. Unfortunately, you’ll now need the Pro version of Content Egg to connect to the Amazon’s PA-API version 5. You can still use the offer module, but it’s not as user-friendly for finding products.
At that point, I’d suggest using the SiteStripe instead of the offer module. You can read more on Content Egg’s support for PA-API v5 here.
There are a lot of WordPress plugins for affiliates out there. Most only cover Amazon Associates, which is a big affiliate network, but not the only one.
I’m glad Content Egg offers so many different networks as, as I said, I use four.
Plugins like AAWP are cool, but cannot create custom boxes/offers — a big downfall.
While CE is a little less friendly to non-developers, Content Egg knocks it out of the park in terms of converting your website visitors. The tables and product boxes look fantastic.
Do you like Content Egg? What do you think of the plugin, and have you used it before? Let me know what you think down below in the comments.
Once again, thanks for reading.
Content Egg Pro — Our Rating
- User-Friendly Rating
Content Egg Pro is one of the best affiliate plugins for WordPress for adding product boxes and tables. CE is not only limited to Amazon Associates; adding products from other networks is a simple process.
Thanks, Nick for writing this. Really helpful. I am currently deciding between Content Egg vs AAWP vs Amalinks Pro. I like the idea of multi-retailer buy buttons, which is my main attraction to CE.
Some questions, if you can:
1) Have you used CE to show multi-retailer buy button options? How does it impact conversion? Is this easy / clunky to do with CE?
2) How do you manage multi-region links? I am considering layering in this for link management: https://www.geni.us/ . Did you do something similar?
3) Do you happen to know if CE plays nice with page builders like Elementor?
Hey again! To answer these…
1) The multi-retailer buttons can be useful, depending on the niche! From my experience, it hasn’t had too much of an impact on conversions. But it’s not really clunky. It’s as simple as searching for the product in each retailer module, picking a shortcode template you like, and pasting the shortcode in the content.
All of the retailers in my niche are the exact same price on every product 99% of the time. So instead of sending people blindly to various retailers, I found out which ones convert the best. But that’s another huge feature. I link to different retailers. Content Egg is the only affiliate plugin that allows me to use Avantlink, Amazon, CJ, and others with ease.
Certain products in my niche (musical instruments) sell very well on Amazon. These are targeted more at beginner buyers. Beginners to any hobby are more comfortable buying from Amazon, since they’ve heard of the brand before. Queries like ‘best beginner x’ will include links to Amazon.
Other big retailers like Guitar Center sometime convert—Sam Ash and Musician’s Friend almost never convert, though. For the most part, I’ve eliminated those.
For a more advanced buyer in the niche, I love recommending a company called Sweetwater. They’re one of the best in the industry. Newcomers to music often don’t know the brand. In that case, it won’t convert as well. So for articles like ‘best professional x,’ the retailer to pick would be Sweetwater.
So it ultimately depends on your audience.
I haven’t had success with using the multi-retailer button. But I have had major success using the table template I made for CE, which I linked earlier in the article, but it’s here too: https://twohourblogger.com/content-egg-table-template/
From what everyone’s saying now, horizontal tables convert better than vertical tables. For this reason alone I switched to CE a while back. I don’t think you could make horizontal tables with AAWP when I used it.
2) To my knowledge, Content Egg and AAWP both work with OneLink. I used to use GeniusLink, but felt it was unnecessary. One line of code on my site catches all the other locales for Amazon.
3) I really cannot say, as I haven’t ever tried using Elementor with CE, though I doubt it has any kind of widget modules available for Elementor. The best thing you could do is install the free version and see if it plays nice with your site.
Hope it’s helped!
Thanks, Nick. Very interesting. Also, I did not know that about horizontal tables. Can you link to a horizontal table being used for affiliate marketing that you think should convert well? I would love to see how responsive it is. Thanks!
Definitely! Check it out: https://www.kickstartyourdrumming.com/best-electronic-drum-set-reviews/
Thanks, Nick. Hmm… I see a vertical table, but I don’t see a horizontal one on this page. I am using a PixelBook, so maybe that’s why? In case it’s helpful, this is what I see on my end:
Let me know if you know of a good horizontal example. Thanks!
OH! Sorry, we’re thinking opposite! That’s what I meant by horizontal—as in, the buttons all appear on the right-hand side. I don’t think you can make a table that is horizontal in CE like AAWP (see image: https://twohourblogger.com/wp-content/uploads/2019/09/AAWP-Table-Example.jpg). This was one of my AAWP tables before I switched.
This table is kind of responsive in that the horizontal one at the top of the page simply is not displayed when viewed on mobile:
I am not sure if this is the kind of table that converts well, but I like the way it looks. Obviously, this one has a ton of custom content. Any opinions on how this one might convert? Cheers.
Yes, now we’re on the same page! Gotcha!
I used to make tables rich with information, similar to this with AAWP, but I think they were a bit too much for my readers.
I’m sure Baby Gear Lab has tested this design extensively. To my eyes, there is just way too much going on here. It’s an overload. For example, there are twenty different products in the table. Considering the title of the article is The Best Double Strollers, I don’t see a point to include ones that are poorly rated. But that’s just my opinion. Numbers always tell a different story.
If you like the way it looks definitely go for it! CRO is different for each audience. AAWP is probably your best bet for making tables like this—you make them in the back end of the plugin and then paste a shortcode into your content. Another eerily similar table plugin to AAWP is AzonPress.
From inspection of the code, it looks theirs is a custom table design. I love how they have pros and cons laid out for each product. I want to integrate something similar on my websites.
Thanks. You’ve been super helpful!
I have the website moomez.com and using generate press and AAWP plugin so do you advise to use content egg pro plugin. waiting for your reply
Your content is really helpful for me, thanku so much for this content.