Kajabi Review: Is This Marketing Tool Worth the Cost?

Web marketing, product building, email marketing, and analytics are all critical components of running many web businesses. 

Kajabi offers all of the above with their service, as well as much more. Our Kajabi review aims to see if all the features listed work well, and if the tool is useful in the way it claims. 

Below is a look at the different features, what Kajabi works best for, as well as possible alternatives.

What is Kajabi?

Before getting into a full Kajabi review, perhaps we should take a moment to consider what Kajabi is and how it’s useful. 

At its core, Kajabi is a hosted platform offering information products to customers. You can sell information products, courses, and other learning products with ease. 

Kajabi gives business professionals everything they need to set up a catchy website, offer a product, and start taking payments for their service as fast as possible. 

It’s dead simple to use, and it’s a compelling product for getting started with a business idea. That doesn’t necessarily mean it’s an excellent product to buy, and it’s certainly not going to be the right option for everyone. 

Below we’ll make a new Kajabi review that examines the features, what the product excels at, and what it does poorly. 

Review our information, and you’ll have a better idea of whether Kajabi is a useful tool for your business.

Kajabi Makes Key Marketing Tasks Simpler

Kajabi is an all-in-one digital marketing and learning platform tool designed for content creators that want to sell digital products. 

If you’re an individual or a small company looking to sell learning courses, live streaming lessons, and other informational products, Kajabi is a robust platform.

What Kajabi Helps You Do: 

• Easily craft new landing pages
• Make full websites fast
• Create live events
• Set up autoresponders and manage your email list
• Build online courses and membership sites
• Create targeted quizzes or surveys
• Collect payments from customers
• Enhance your revenue through careful optimization techniques
• Sell through a fully customized checkout system

Throughout our new Kajabi review, we look at all the different capabilities up above in more detail to see if Kajabi is the best tool for the task. Sometimes it is, but other times there are likely better options.

Kajabi Sells Well – Or Really, It Helps You Sell

One of the most impressive aspects is just how effective Kajabi is for business owners looking to make sales. 

The service packs in a vast number of different features, but at its heart, Kajabi is designed to sell.

Making effective sales funnels using this tool is simple to do. There are tools for making full-featured landing pages complete with video, product highlights, and anything else you might want to add. 

There are forms and comparison tables and drag and drop editing tools to help you make effective sales funnels. 

Since Kajabi can hold your info products and services, and email lists, you can handle every aspect of your sales funnel with Kajabi. 

This is one of the highlights of this Kajabi review, and it’s essential to consider if you plan to use the service for selling.

Kajabi Makes Product Creation Simpler

With Kajabi, you can put together information products fast. 

Whether you want to make an informational course, a short training program, develop a community, or create a membership site, Kajabi can do all of those things and more.

• Make Courses
• Offer Training
• Set up a Membership Service
• Release Communities

Each of the different products comes with a basic template for you to follow and modify to suit your needs. 

Start off using the template and begin adjusting your setup from there to create the perfect product. A highlight of this Kajabi review is just how easy it is to create your products using the service. 

If you’re looking for a tool to make informational products and then sell them, especially membership courses, Kajabi is one of the best tools available.

It Offers Reliable Video Streaming Support

Kajabi makes it possible to host and stream your videos (no YouTube needed), making for better sites and more reliable courses. 

Kajabi relies on a service known as Wistia to handle its video, and it does an excellent job. Anyone reading this will have access to all the powerful video features for making the most media-rich product overall. 

The video streaming tools built into the software isn’t a key feature. Still, it’s an excellent addition that allows you to avoid hosting your money content on YouTube, where everyone can find it for free.

Kajabi is (Mostly) Simple to Customize

Kajabi is fully customizable, and there is a thriving market for theme developers selling their aftermarket themes for the platform. 

Most of the themes that come by default with the tool look beautiful from the beginning, and you can customize those for a specific look. 

If you want something different from the stock themes, you can purchase an aftermarket theme and transform your website, sales pages, or whatever creations you have with Kajabi.

Compared to other tools on the market, even something like LeadPages, it’s easier to edit. With that said, if you decide to customize things yourself, there are some weird quirks and difficulties that come with building sites with Kajabi. 

The webpage navigation system can be confusing or redundant at times and make creating a longer process. It also comes with a learning curve to figure out how to edit everything. Still, once you understand the tools, the Kajabi editor is simple to use. 

With that said, there are better editing tools out there that will allow you to make landing pages or full websites more rapidly. 

If you’re just looking for a tool to create landing pages and full websites rapidly, Kajabi likely isn’t the best solution for your needs.

Kajabi Offers a Smooth Checkout Experience

One thing that never fails to impress in any new Kajabi review is the checkout tools that are built into the software package. 

Kajabi does an excellent job of handling payments from PayPal and Stripe natively, which means that the product can also take credit card payments. 

Kajabi also offers payment integrations for the users that want to rely on some other payment solution instead. Because of that, it’s possible to use the most popular payment platforms in different countries around the world. 

Kajabi also doesn’t take any fees of its own during the payment process. It uses a processing technique known as seamless processing that doesn’t require buyers to sign in to complete a purchase.

The tool also effectively incorporates any upsells you want to add in to help you make more money off each of your customers. 

Kajabi is a unique tool in our hearts because of its custom checkout experience options as well. It’s possible to configure the tool to give you different checkouts, depending on how you want the process to go. 

That means you can choose the landing pages that customers go through, the payment options they have, upsells they must consider, the design, and much more. 

The custom checkout experience capabilities of Kajabi are one of the most important things to highlight in this Kajabi review because they have the potential to make you more money. 

Get the customization just right, and you’ll be able to test and optimize and unlock more significant revenue potential over time with help from Kajabi. 

That’s pretty exciting, and it’s certainly something to celebrate.

Add in the fact that it captures emails from all of your customers. You have an excellent and reliable tool for selling your courses online.  

A Custom Email Marketing Solution

Kajabi takes email marketing seriously and has enough capabilities to be the only tool you use to manage your email lists. 

It will enable you to customize emails and add interactive features to them. Kajabi makes it possible to segment your lists, broadcast to them instantly, and do much more.

• Segment email lists into different groups
• Personalize emails to each user
• Tag different leads and customize your campaigns
• Customize your email broadcasts with buttons and calls to action
• Rapidly add images and emojis that are nicely formatted
• Track the lifecycle of your email leads
• Look at historical analytics for emails
• Deliver emails to thousands of recipients reliably

While it’s not the only tool that does email marketing, Kajabi is undoubtedly an excellent resource to have if you’re serious about leveraging email marketing for your business. 

One of the key takeaways of this Kajabi review in 2020 is that the product suite is reliable for email marketing campaigns. 

It can be used to optimize an email list, and it works to build that list and will effectively leverage an email list to sell it and generate profit. All the tools are there with the software, as long as you understand how to use them.

Kajabi Alternatives to Consider

Even though Kajabi is a powerful tool for all of the features highlighted up above, that doesn’t mean it’s the best solution for all your marketing and sales needs. 

There are certainly alternatives that will do one thing or another better that have to be considered.

Online Course Replacement

Teachable is a powerful tool for creating online courses, and it leads to the creation of some magnificent courses as well. 

Teachable has a full-featured course editor, reliable video hosting services, and a model that allows users to set up their course for free as well. 

Teachable can work very well for course developers that just want a simple way to throw up a course. Still, they’re going to have to figure out other ways to handle marketing because they won’t have nearly as many resources for that end of the task as Kajabi users do. 

There are some basic landing page tools on Teachable, but there isn’t much in the way of analytics, email marketing tools, or funnel creation tools available. 

It’s a tool that can get an online course up and running fast, but it’s just a single piece of the puzzle, unlike Kajabi. 

For marketers that have tools they like already, Teachable is a decent option to get a course up and running and then promote it like everything else. 

It’s just a more bare-bones approach and isn’t right for users that don’t want to use other tools as well.

Email Marketing Replacement

Kajabi is designed to make capturing email addresses and following up with different customers effectively as quickly as possible through email. 

The tool even automates many of the tasks involved in that process. It’s designed to do much more than email marketing, though. 

Below are email marketing alternatives to Kajabi for buyers just looking for email tools.

Mailchimp

Mailchimp is one of the most popular email marketing tools and for a good reason. It’s affordable, easily scalable, and offers all the tools necessary to build an email marketing list and then to manage that list. 

Mailchimp is an excellent resource for new and experienced email marketers, but right now, it’s only suitable for email marketing. 

If that’s all you’re looking for, you will be well-served using the tool. 

You will be doing quite a bit of the work yourself and will have to work a bit to integrate the tool with your other platforms, but most steps are simple enough.

Aweber

Aweber is one of the most straightforward email marketing solutions available today and is excellent for users with a smaller following that want a simple tool. 

The tool handles formatting and helps sell through email a bit more forcefully than Mailchimp does. For that added help, it comes with much more limited subscriber limits. 

Aweber will help you maximize a smaller list, but it can’t handle the bulk that Mailchimp can without costing you much more to use.

Landing Page and Funnel Creation Alternatives

Kajabi has tools to handle creating landing pages, full web pages, and to design funnels complete with upsells and other advanced marketing tactics. 

It’s not the only tool designed to do that, though. Leadpages and ClickFunnels offer many of the same capabilities, like landing pages, lead pages, and funnel generation. But not just those — there’s a plethora of funnel creation software available, ranging from cheap to expensive.

Related: Don’t miss our roundup of the best Leadpages alternatives if you’re looking for another solution.

Leadpages offers a more comprehensive landing page builder and lead page generation tools. 

At the same time, ClickFunnels focuses specifically on the sales funnel aspect. These premium tools are costly but are very good at what they do. Neither has the same product-building features that Kajabi has, though, which is something to consider if you plan on making a course seriously.

Conclusion

Kajabi is a powerful tool with an extensive list of features that it offers to buyers. 

Some of its capabilities stand out more than others. Still, this Kajabi review should make it evident whether the tool will work well for your business or not. 

It’s not the cheapest tool on the market, but for the right buyers, it is well worth the expense and should offer more value than what it will cost you to use.